Case Study of Pepsi Marketing Strategies - 10942 Words

Project submitted on MARKETING STRATEGIES OF PEPSI Page | 1 CONTENTS SR. NO. TOPIC PAGE NO. 4 4 5 6 7 8 8 9 10 11 11 11 12 12 11 11 12 14 15 16 17 19 19 21 21 22 22 23 23 24 25 25 26 26 27 28 28 29 29 30 31 32 33 Page | 2 I PepsiCo Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ II A Brief Pepsi History †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... III Corporate Profile: PepsiCo In India†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3.1 Origin Of PepsiCo India†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.2 From Joint Venture To Wholly Owned†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.3 Corporate Management................................................................ 3.4 Diverse Product Portfolio †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ IV Soft Drink Market In Indiaà ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ V Consumer Habits And Practices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ VI The Market Survey†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6.1†¦show more content†¦It is a very less known fact that the name Pepsi itself is derived from ‘pepsin ´, the enzyme that helps in digestion. Caleb Bradhan initially had marketed it as a digestive syrup, but it was only much later that the cola became a ‘cool ´ drink. In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U.S. Patent Office for a trademark. At first, he mixed the syrup himself and sold it exclusively through soda fountains. But soon Caleb recognize d that a greater opportunity existed to bottle Pepsi so that people could drink it anywhere. Pepsi-Cola enjoyed 17 unbroken years of success. Caleb now promoted Pepsi sales with the slogan, Drink Pepsi-Cola. It will satisfy you. Then came World War I, and the cost of doing business increased drastically. Sugar prices see sawed between record highs and disastrous lows, and so did the price of producing Pepsi-Cola. Caleb was forced into a series of business gambles just to survive, until finally, after three exhausting years, his luck ran out and he was bankrupted. By 1921, only two plants remained open. It wasnt until a successful candy manufacturer, Charles G. Guth, appeared on the scene that the future of Pepsi-Cola was assured. Guth was president of Loft Incorporated, a large chain of candy stores and soda fountains along the eastern seaboard. He saw Pepsi-Cola as an opportunity to discontinue an unsatisfactory business relationship with the Coca-Cola Company, and atShow MoreRelat edProcedures Used by Pepsi-Bottlers Australia1485 Words   |  6 PagesPROCEDURES USED BY PEPSI-COLA BOTTLERS AUSTRALIA Executive Summary The purpose of this report is to identify and explain the procedures used by the Coca Cola Company’s major competitor, Pepsi Cola Bottlers Australia (PCBA). These procedures include three of the four key business functions: Operations, Marketing and Employment relations. These business functions work together in order for the business to operate efficiently and achieve the business’s goals. PCBA’s Operations The OperationsRead MoreEssay about Pepsi Cola Marketing Strategy506 Words   |  3 PagesPepsi Cola Marketing Strategy PEPSI COLA For Pepsi Cola Ltd, marketing opportunity analysis is a continual and ongoing process. Pepsi have used the new- product strategy to realise their ambitions to both defend their current market position, and reinstate their position as a product innovator. Pepsi wishes to create a clear cola that is 100% natural, low in sodium, caffeine-free, and still maintains the flavour of its original cola. They will call it Pepsi Au Naturel. Pepsis hopeRead MorePepsi Of Pepsico Inc.906 Words   |  4 Pagesfounded in 1965 with the merger of two companies: Pepsi-Cola and Frito-Lay. Since then, it has become one of the world’s largest and most successful food, snack, and beverage corporations. PepsiCo Inc. has reports of sales of over $510 million and employs over 19,000 workers (Who We Are). Its products are provided and sold throughout the world. Many of their top products since the merger for the Pepsi-Cola Company are Pepsi-Cola (made in 1898), Diet Pepsi (1964) and Mountain Dew (1948). For Frito-LayRead MorePepsi Refresh Project : A Thirst For Change1301 Words   |  6 PagesPepsi Refresh Project: A Thirst for Change Introduction: Since the dawn of the Internet and the explosion of the social media networking, firms and marketing executives realize that fundamental changes have been taking place in our culture and technology when render traditional modes of marketing communication either outdated or no longer effective. The proliferation of social networking media, fueled by ever expanding Internet has been upending how consumers engage with their brands. Firms thatRead MoreCase Study Pepsi Cola1228 Words   |  5 PagesCase Study_Pepsi Cola MBA INDIVIDUAL ASSIGNMENT DECLARATION SUBJECT: Marketing – Pepsi Cola Case Study 1. What criteria would you suggest Pepsi and Suntory use when screening for new limited edition soft drinks? [ 15 marks] Screening is the selecting of the ideas with the greatest potential for further review. The objective of screening is to eliminate unsound concepts prior to devoting resources to them. The two problems that may arise during the screening process are the acceptance of a poorRead MoreRunning Head: Ambush Marketing Case Study1020 Words   |  5 PagesAMBUSH MARKETING CASE STUDY 1 AMBUSH MARKETING CASE STUDY 4 Ambush Marketing Case Study Hieu Le Columbia Southern University Ambush Marketing Case Study In the Successfully leveraging high-profile events to raise brand profile, Datamonitor (2010) demonstrate the identity of Ambush Marketing, which reflects that Bavaria Beer implemented this marketing tacticsRead MoreEssay about Case Study on Coke versus Pepsi1065 Words   |  5 PagesThe case study Cola Wars Continue: Coke and Pepsi in the Twenty-First Century focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. Furthermore, the case also focuses on the Coke vs. Pepsi goods which target similar groups of costumers, and how these companies have had and still have great reputation and continue to take risks due to their high capital. This analysis of the ColaRead MoreAdvertising Effect Of A Firm On The Sales Of Brand921 Words   |  4 Pagesconsider when building dynamic market response models. This section reviews studies that addressed the problem of determining the advertising effect of a firm on the sales of its competitors, based on the model used to describe the dynamics of the advertising-sales relationship. By coalescing differential games and econometric analyses, Chintagunta and Vilcassim (1992) determined open-loop and closed-loop advertising strategies in a duopoly where the dynamics of the advertising-sales relationship followedRead MoreCase Study : Introducing New Coke1663 Words   |  7 PagesMKTG 470 Professor Kim Moon Fall 2015 Case Study--Coca-Cola Qijie Wang Introducing New Coke Executive Summary This case study analyzes a classic case of Introducing New Coke; it contains situation analysis, conclusion, recommendations, and implications for marketing. In situation analysis, it gave a brief background and information about the context. The Coca-Cola Company launched the reformulated New Coke into the market, but it gained a terrible results from its consumers. They could not acceptRead MoreThe Marketing Strategy Of Pepsico1329 Words   |  6 PagesRelations Cases, â€Å"Pepsi believes in optimism and the power of the people to move communities forward. It comes down to a simple reality: people plus ideas can bring about change; people plus ideas plus Pepsi can refresh the world (Hayes Hendrix, 2013, p. 345)†. The campaign, â€Å"Pepsi Refresh Project† was a project aimed to inspire people and bring positive ideas from around the world. Weber Shandwick and Edelman brought in ideas from people s response and effectively use the integrative marketing strategies